The words matter

2018

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The Words Matter: One Voice Can Make A Difference

LGBTQ+ rights

The words matter
1080p (HD)

Director(s): Mark E. Trent

Writer(s): Mark E. Trent

Cast: Lynwood Battle Jr., Michael Chanak, Anne Harbison, Tom Jones, John Maddux, Ed Offshack (all cast as themeselves)

Spoken in English

Subtitles in English

Country:

USA

Genre: LGBTQ+ rights, corporate documentary, trans storyline,gay storyline,bi storyline,trans story line,non-binary

Availability: globally

The Words Matter is a transparent and honest look at P&Gs LGBTQ+ inclusion journey.

In a time of increasing polarization and heightened concern for LGBTQ+ inclusion, The Words Matter: One Voice Can Make A Difference takes on one of the most salient issues of our time and brings it to a worldwide audience. For Procter & Gamble, The Words Matter is more than just a brand story—it is a surprisingly transparent and honest look at its history and a lesson in leadership for millions around the world. This film is part of Great Big Story's Proud Channel.


The film celebrates the 25th anniversary of sexual orientation inclusion at P&G. It centers on the determined efforts of LGBTQ+ activist and retired P&G lab tech Michael Chanak, who worked tirelessly in the 1980s to add sexual orientation to P&G's equal employment opportunity (EEO) statement of diversity. The Words Matter recounts the story of one man's fight and the legacy he left behind not only at P&G but in changing the private sector forever.


P&G has committed to using its voice to generate dialogue and positive change. Only by being honest about its own past can they have the credibility to address important topics. Learning from their history, P&G inspires a new generation to lead, following in the footsteps of courageous pioneers like Michael Chanak.

This is a corporate documentary.